Do you have an eCommerce website that has decent traffic, but it seems that the conversion rates are very low? Do you believe that you should get more sales through your website? If the answer is “yes” then you are probably doing something wrong. Check this list and correct your mistakes.
- Product and service descriptions
There are many eCommerce websites offering great services and products, but they lack to provide detailed and engaging descriptions. You need to put clear description with all the features and things that customers can expect. In addition, you can also hire an article writer who can create interesting articles related to the products in your offer.
- Check your prices
People are always looking for the best offer and this is especially true on the internet. If you are offering products or service that are offered in many other websites then chances are that the prospective buyers will visit these websites or visit some comparison website to check the prices. Of course, you don’t have to set the lowest prices, but make sure to have few products that are more affordable. You can also offer promotions and discounts.
- Item availability
What frustrates many people is a situation when the product they want is out of stock. Imagine browsing through different products reading descriptions and deciding to buy the product only to found out that it is unavailable. Make sure that your business has sufficient amount of every product you offer and to place clear information about their availability.
- Shipping and delivery terms
There are many eCommerce websites that lack precise information about shipping. What you need to do is to provide detailed and precise information about the basic things related to shipping like – estimated time of delivery, the transport method, fees etc. This is especially important in case you are shipping items worldwide. Webmasters need to make this information visible before someone makes a purchase and before the transaction is finally completed.
- User friendly website
It is crucial to understand that although online stores are present on the market for more than 15 years this doesn’t mean that they look in the same way. Every year these online stores provide more features for their customers making online shopping more pleasant than ever. The users should get all the necessary information in only few clicks and finish the purchase in a couple of minutes too. In addition, in case you have many products or services in your offer you should design a powerful search engine that can filter the relevant results. This is not an easy task and it will require professional assistance.
Video content is getting more and more popular. The high internet speeds have allowed users from all over the world to view video content without any problem. Mobile device users also love you view videos about the products they want to buy. So, make sure to add videos on your website.
Although videos can certainly increase sales, this doesn’t mean that the images are no longer important. Since people don’t have the chance to view the product in person they need to get all types of media in order to determine whether they like the product or not and viewing images can certainly help.
At Web Design Warrnambool, we can help you achieve more online, with a high performance eCommerce website that delivers outstanding results & return on investment. Still not convinced? Arrange a catch up over coffee to see exactly what we can do for YOU!