Everything You Need to Know About the New .AU Domain

If you’re an Australian business, or if you’re targeting Australian customers, then you’ll want to register the new .au domain. Not to be confused with .com.au, the new .au domain is a shorter domain extension for Australia, and it’s perfect for businesses of all sizes.

In this blog post, we’ll tell you everything you need to know about the new .au domain. We’ll cover how to register a .au domain, how to use it, and why it’s such a great option for Australian businesses.

What is a .au domain?

The .au domain is the official domain extension for Australia. It was introduced by auDA, the Australian Domain Administration, and released for purchase on March 24, 2022.

People and businesses have been happily using .com.au, .net.au and other distinctly Australian domains for years. But with the release of .au domain names, Australian web addresses will soon be shorter with the launch of .au domains, allowing people to drop the .com for the first time.

myawesomewebsite.com.au can now be myawesomewebsite.au

It may not seem like a massive difference, but as the sayin goes: sometimes less is more!

Who can register .au domains?

.au domains are open to businesses, organisations, individuals and anyone else with a presence in Australia. This includes Australian-registered companies, charities, clubs, not-for-profits, trade unions, education institutions, religious groups and more.

If you have an ABN (Australian Business Number), you can register .au domains in your own name. If you don’t have an ABN, you can still register .au domains but you’ll need to provide auDA with proof of your eligibility.

You can find the full list of .au domain eligibility requirements on the auDA website.

Businesses that already have a domain under .com.au or a similar site will have priority status to register the corresponding .au website in the six months after the launch.




What can I do with a .au domain?

.au domains are perfect for businesses of all sizes, and they can be used for a variety of purposes. Just as you might have already done with a .com.au domain, you can use the new .au domain to:

  • Create a website for your business
  • Send emails from your business address
  • Register a custom domain name for your brand or product
  • Get started with online marketing in Warrnambool

Why should I register a .au domain?

There are many reasons why you should register a .au domain for your business. Here are just a few:

  • If you have already registered your business with a .com.au domain, you should consider protecting your brand by registering the .au too
  • The .au domain is the only way to get a .au email address
  • The .au domain is an Australian icon, and it shows that your business is proud to be Australian
  • The .au domain is trusted by consumers, and it will help you build trust with your customers
  • The .au domain is short, sweet and easy to remember, which makes it perfect for marketing purposes

If you’re an Australian business owner, then the new .au domain is a great option for you. It’s trusted by consumers, it’s easy to remember, and it shows that you’re proud to be Australian. So what are you waiting for? Get started today!

How do I register a .au domain?

Registering a .au domain name is easy, and you can do it through any accredited .au registrar. You’ll just need to provide your contact details, choose a domain name and pay the registration fee.

Some of our favourite domain name registration companies in Australia include:

And that’s everything you need to know about the new .au domain!

If you have any questions, feel free to reach out to Warrnambool’s favourite web designers at WestVic Web. Happy registering!

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