Local SEO is becoming one of the most important factors for every business and brand that wants to generate long-term success across search engines, particularly those that operate their business in a local place such as Warrnambool.
One of the biggest mistakes that small businesses make in regards to internet marketing is that a focus is often afforded to large scale optimisation strategies. There’s nothing wrong with trying to compete with larger entities, but you will find that it may not be beneficial to target the largest online businesses in your industry. For instance, if you’re an eCommerce fashion retailer, you shouldn’t try to come out of the gate trying to take down ASOS.com.
However, there is a way that you can edge out your competition that many businesses fail to factor into their advertising, and marketing strategy. Focusing on a local SEO strategy, rather than trying to target a global audience can deliver fantastic returns for your business. After all, local customers love to buy from local businesses!
The Advantage of Local SEO
The first thing that you need to know is that localised SEO is the key. If you can impact the local marketplace, you can worry about larger business entities to compete with further down the track. Imagine for a moment that you were the #1 online and physical resource for your industry in your area. Word of mouth would start to spread online, reviews would come in, and you could then move and branch out to larger areas. Once you have a core audience, your growth ratio will increase exponentially over time, guaranteed.
YES! I WANT MORE TRAFFIC
The Brick and Mortar Edge
Here is where local SEO becomes serious business. When you open up a brick and mortar shop, you will need customers. How do you reach them? You could go with guerrilla tactics, take an ad out in the paper, hand out flyers, and do all the things that used to work. Or you could meet people where they are today. They are online, through search engine results, social media sites, and a variety of other local business directories. With the rise of mobile internet, you owe it to your financial future to invest in this type of optimisation that will allow your business to be prominently displayed on search engine results pages through geographic targeting.
The Complex Made Simple
At the end of the day, when you hire a professional SEO company in Warrnambool, such as WestVic Web, we make the complex coding and structure easy to manage. We handle it well, help you create market share, and build your foundation on a local level so that you can grow brick and mortar shops, online stores, and one day compete with the largest of companies in your industry.
Do you want local customers searching the web for your products and services to find YOUR business first? At WestVic Web we can help you attract highly qualified customers through a local SEO strategy that sees your business climb to the top of Google!