If you are a local tradesman in Warrnambool, then you know the importance of having a website. Not only does it help create a professional first impression, but it also improves your visibility and gives you a 24/7 online presence.
In this blog post, we will discuss what makes a great tradie website and some of the features that should be included.
We will also provide some tips on how to increase leads and sales through your website!
Why tradesman (& women) need a website
The internet is a brilliant marketing tool that you can’t afford to ignore, in fact it is costing you business and money while you are ignoring it.
Remember those days when an ad in the local newspaper or Yellow Pages would generate numerous calls? Those days are long gone.
Discover why tradies and any other business in Warrnambool needs to invest in a website.
Your website helps you create a professional first impression
When potential customers or clients visit your website, you want to make sure that you are creating a professional first impression. This means having a well-designed website that is easy to navigate and includes information about your business and services.
Your website improves your visibility
If you are not visible online, then you are missing out on potential customers or clients who may be searching for tradesman in their area. By having a website, you can improve your visibility and rank higher in search engine results.
Your website gives your 24/7 online presence
By having a website, you are giving yourself a 24/7 online presence. This means that potential customers or clients can learn more about your business at any time of day or night, even after you’ve clocked off for the day.
Show your previous work & customer testimonials
One of the best ways to create a professional first impression is to show potential customers or clients examples of your previous work. You can also include customer testimonials on your website to show that you are a trusted tradesman.
Increase Leads / Sales
Your website can also help increase leads and sales for your business. By including contact information on your website, you make it easy for potential customers or clients to get in touch with you. You can also use your website to promote special offers or discounts.
HELP! I NEED A NEW WEBSITE
What makes a great tradie website?
Now that we’ve discussed some of the reasons why tradesman should have a website, let’s talk about what makes a great tradesman website.
Some of the key features that should be included on a tradesman website are a simple layout, easy navigation, and examples of previous work. Testimonials, reviews, and industry badges can also help create a professional impression.
Finally, make sure to include your contact information so potential customers or clients can easily get in touch with you! Let’s unpack these features a little more.
Simple layout
A great tradesman website should have a simple layout that is easy to navigate. This means that potential customers or clients should be able to find the information they are looking for without any difficulty.
Don’t over complicate your website with fancy animations, too many sliders, pop-ups or distractions. Sometimes in most cases, a simple solution provides the best outcome.
Similarly, make sure your tradie website looks awesome on mobile devices too. We understand most customers are browsing your website on their phone, which is why every website we build in Warrnambool utilises responsive web design.
Easy navigation
In addition to having a simple layout, a great tradesman website should also have easy navigation. This means that users should be able to easily move from one page to another without getting lost.
Ensure your phone number is visible prominently on all pages for those customers who’d rather speak to a human being. If you’re reading this on a mobile device, notice how our floating click-to-call button can be seen at all times? Pretty cool right!?
Examples of previous work
As we mentioned before, it is important to show potential customers or clients examples of your previous work. This will give them an idea of your skills and experience. We do exactly the same via our web design portfolio. Check it out!
Whether you’re a carpenter, plumber, electrician or any professional trade, showcasing the work you’re proud of will help convert website browsers into buying customers. What better way to demonstrate your expertise with photos and videos of recently completed jobs?
Testimonials, reviews & industry badges
Customer testimonials, reviews, and industry badges can all help create a professional impression of your business. These can be included on your website or on social media platforms and will be sure to build trust with potential customers in Warrnambool.
Online reviews are the new word of mouth recommendations and should definitely be included on your website. Check out how we display reviews from our happy clients for some inspiration.
Contact information
Finally, make sure to include your contact information on your website. This will allow potential customers or clients to get in touch with you easily.
Taking this a step further, be sure to include a contact form where potential customers can submit their details and requirements with ease. You can quickly capture a customers’ name, phone number, email address and more without having to down tools!
You can also import these details into your CRM or email marketing platform to automate your quoting process. Take your online marketing to the next level!
Search Engine Optimisation (SEO)
One of the most important aspects of any website is Search Engine Optimisation (SEO). This is the process of making your website more visible in search engine results. In order to do this, you will need to include relevant keywords on your website and create quality content that is shareable and linkable.
If you are not sure how to optimise your website for SEO, then you may want to consider hiring a professional web designer (like us!). We’ve helped local business climb the Google rankings and connect with local customers searching the web.
READY TO GROW FASTER?
Do tradies Even Need A Website?
Now that we’ve covered some of the key features of a great tradesman website, let’s answer the question: do I need one?
The short answer is yes! Having a well-designed website can help you create a professional first impression, improve your visibility, and increase leads and sales.
If you are not sure where to start, then we recommend hiring a professional web designer in Warrnambool who can help you create a website that meets your specific needs and requirements.
By following these tips, our professional website designers in Warrnambool can create a great tradie website that will help improve your visibility, create a professional first impression, and increase leads and sales for your business!
Don’t forget to check out some of the websites we’ve built for local tradies in Warrnambool (and around Australia). If you need help creating or maintaining your website, we’re always happy to help!
