Google Business Profile (formerly Google My Business) is a free and easy-to-use tool that helps businesses connect with customers on Google. It allows business owners to create a profile for their business, which includes information like business hours, contact information, and photos.
Additionally, Google Business Profile allows businesses to appear on Google Maps and in search results, which is a crucial part of a well executed local SEO strategy.
In this guide, we will walk you through the steps of optimising your Google Business Profile listing.
Why Optimise Your Google Business Profile?
As a business owner, you should care about your Google Business Profile because it is one of the first places customers go to when they are searching for information about your business. Additionally, having an optimised Google Business profile makes it more likely that your business will appear in search results and on maps.
Tips for Optimising Your Google Business Profile
Here are some tips for optimising your Google Business Profile:
Display Your Business Hours Accurately
One of the first things you should do when setting up your Google Business Profile is to make sure that your business hours are accurate. This information is important for customers who are looking for information about your business. There’s nothing worse than arriving at a local business in Warrnambool, only to discover they’re closed, despite their Google Business Profile saying they were open for business.
Write a Detailed Business Description
Another important part of optimising your Google Business Profile is writing a detailed business description. This description should include information about what your business does, what products and services you offer, and what makes your business unique. Don’t forget to include keywords related to your business.
Select a Business Category
When setting up your Google Business Profile, you will be asked to select a business category. It is important to choose the most accurate category for your business so that customers can easily find you. Choosing the right category will also help with your SEO efforts.
YES! I WANT MORE TRAFFIC
Upload High Quality Photos & Videos
Another great way to optimise your Google Business Profile is to upload high quality photos and videos. Customers want to see what your business looks like, so make sure to upload clear and engaging photos. Additionally, you can add videos that give customers a tour of your business or that show off your products and services.
Generate Customer Reviews
One of the most important things you can do to optimise your Google Business Profile is to generate customer reviews. These reviews help potential customers learn more about your business and make a decision about whether or not to use your services.
Respond to Negative Reviews
If you receive any negative reviews, it is important to respond to them in a professional and courteous manner. This shows potential customers that you are willing to listen to feedback and make changes accordingly.
Update Your Profile with Google Posts
Another great way to optimise your Google Business Profile is to update it with Google Posts. These posts can include information about new products, services, or deals that you are offering.
Add Products & Services
Finally, you can also add products and services to your Google Business Profile. This is a great way to show potential customers what you have to offer and what they can expect from your business.
By following these tips, you can make sure that your Google Business Profile is optimised and that potential customers can easily find information about your business. Additionally, you can make sure that your business stands out from the competition.
If you need help optimising Your Google My Business Listing, feel free to contact our team of local SEO experts at WestVic Web in Warrnambool. We would be more than happy to help you get started. Thanks for reading!