How To Write Awesome SEO Titles & Descriptions

Page titles and meta descriptions are some of the most important on-page SEO elements that you can optimise for your website. They are what show up in search engine results pages (SERPs), and they are also the first thing that people see when they click on a link to your website.

If you want to learn how to write good SEO meta titles and descriptions, keep reading! In this blog post, we will discuss all the things you need to know in order to create effective titles and descriptions that will help improve your website’s visibility in SERPs.

What Are Page Titles and Meta Descriptions?

Page titles and meta descriptions are HTML elements that you can use to provide information about your web pages. The title element is used to specify the title of a document, while the meta description element is used to provide a brief description of the page’s content.

Google uses these elements when it displays results for searches that people have entered into its search engine. The title and description are what show up in the SERPs, so it’s important to make sure that they are well-written and accurate.

How Does Google Use Page Titles and Meta Descriptions?

Google uses page titles and meta descriptions as a way to understand what your website is about and whether or not it is relevant to the user’s search query.

This is why it’s important to use accurate keyword phrases in your titles and descriptions. If you stuff keywords into your title or description, Google will likely penalise your website because it appears that you are trying to manipulate the search results.

Optimise for Search Intent

When you are writing page titles and meta descriptions, it’s important to think about what people are actually searching for. This is called “search intent”, and it basically refers to the reason behind someone’s search query.

Are they looking for information? Are they looking to buy something? Or are they just browsing around?

Your title and description should be optimised for the type of search intent that you want to target and keywords you want to be found for.




Use Unique Selling Points (USPs)

When you are writing your titles and descriptions, it’s also important to include unique selling points (USPs). USPs are basically anything that makes your website stand out from the competition.

For example, if you are a web design company in Warrnambool, you might want to include a USP such as “affordable custom web design”. This will help you to attract users who are looking for someone to design a website for them on a budget.

Use Psychological Triggers

Psychological triggers are words or phrases that evoke an emotional response in people. These can be used in your titles and descriptions to get people to take action, such as clicking on your link.

Some examples of psychological triggers include:

  • “Free”
  • “Sale”
  • “Limited time only”
  • “New”
  • “Now”

Should You Include Your Brand Name in the Title?

There is some debate on whether or not you should include your brand name in the title of your web pages. Some people believe that it’s unnecessary because users will already know who you are if they click on your link in the SERPs.

Others believe that it’s a good idea to include your brand name so that users know exactly what they’re getting when they click on your link.

Ultimately, the decision of whether or not to include your brand name in the title is up to you. If you think that it will help users to understand what your website is about, then go ahead and include it.

What about a Call-To-Action?

A call-to-action (CTA) is a phrase or word that encourages people to take a specific action. For example, a CTA could be something like “click here to learn more” or “sign up now”.

Including a CTA in your title or description can be a great way to increase the click-through rate (CTR) of your website. This is because it provides users with a clear idea of what they need to do next, and it also helps to improve the overall usability of your website.

Start optimising your page titles & descriptions!

When you are writing SEO titles and descriptions, it’s important to include relevant keywords so that Google can understand what your website is about. However, you should avoid keyword stuffing at all costs.

To write the best page titles and meta descriptions, you must…

  • Make them unique
  • Make sure they’re the right length
  • Use accurate keyword phrases for each page
  • Not stuff keywords in
  • Write for people, not robots


By following these tips, you can write SEO titles and descriptions that will help your website to stand out in the SERPs. So what are you waiting for? Start optimising your website today (or let Warrnambool’s BEST SEO company do it for you)!

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