Many website owners and business owners alike must be thinking why blogging is so important for ANY business and their marketing campaign. Well, the answer to this lies here.
Let’s say, your website is complete, it is full of content and you have applied on page and off page search engine optimisation (SEO) techniques that give you the best chance of online success. Furthermore you also make every effort to promote it on various social media sites such as Facebook, Instagram, Twitter, Google+ etc.
For a while, you should get a steady stream of traffic on your website or blog. Until now everything seems great. But over the time your traffic will start to drop. And you now wonder if you’ll ever manage to get your website on the first page of Google’s search rank. So what went wrong?
You included everything that is usually required for a Page 1 worthy site, such as heading structure, Meta information and titles, etc. to heighten your websites’ rankings and you even directed a good number of links to your site to act as a vote of confidence. Well, you forget one thing and maybe most important one, fresh content!
BLOG TO ACHIEVE MORE ONLINE!
The reason many websites or blogs lose visitors, is that their users don’t find anything new on the website. Adding blog posts to a website helps to not only add new and relevant content, but also helps to educate, entertain, inform and inspire a target audience to take action.
Adding relevant, regularly updated blog posts to a website, allows a business to cover a wider range of relevant content and demonstrate a level of expertise unmatched by competitors. Blogging for SEO (and your audience) portray you or your business as an expert in your industry, as well as helping you target a larger range of keywords and search queries.
CONTENT IS KING!
Your content should be extremely focused and very informative. It should help people solve problems or answer their questions. It will also help to show that you know what you are talking about which will further add to the trust and familiarity with your visitors.
You can also write a blog post for another website. The benefit of this is that it will allow you to add a link in the credits, and that’s something you wouldn’t want to miss. Also marketing is not just about the advertisement, the product or a service, it is more about the solving the need of customers.
But in order to adopt this approach, you should know that the process of adding a blog to your website, although very simple, it can be time-consuming. Ensure your blog is regularly updated, offers real value to your audience and can easily be shared, liked, or tweeted across the World Wide Web with ease.
Maintaining a successful, informative blog can be hard work, but the increase in regular traffic to your website is worthy an effort if done properly.
Get in touch with the Web Design Warrnambool team today if you have any questions, queries or concerns about starting a blog for you business. We can share our insider blogging tips, techniques, tools & strategies to help turn your website blog into a powerful online channel.